Subliminal Advertising?

So, this guy was watching the Iron Chef and suddenly had a craving for McDonald's fries. Not really, but he did notice a red image on screen for a split second. Because he was recording the show he was able to rewind, slow it down and see the following:



What do you think? Was this intentional mind games at work or did someone in the control room accidentally hit the wrong button for a second?

I'm not sure myself, but nevertheless I'm craving those delicious fries.

Subliminal Advertising?