Monday, October 02, 2006

You Get What You Pay For

Hindsight vs. Insight.

For a client and an agency it's like going to the moon. Which would you rather do - be one hundred thousand miles off track and then look at what happened and figure out how to right the course - or get the right trajectory in place and launch in the right direction.

Hindsight vs. Insight? I'd go with insight.

No comments: