Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Sunday, April 08, 2007

DIY Target TV Spot

We got a coupon book in the mail from Target this week. It had about 35 or so coupons in it. They used the back of the coupons to create a flip book. I showed it to the girls and they thought it was neat. So, taking it a step further, I scanned in the images, added some music and a few goofy iMovie FX and... voila! A TV spot for Target using the flip book images.

Okay... it's not the greatest, but seriously folks, this only took about an hour to do. Gotta cut me some slack.

What do you think? I see a whole lot more DIY tv spots coming down the road from fans of big brands like Target. And yes, we do shop there.


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Tuesday, February 27, 2007

Why Advertisers Still Don't Get It

It's time to remember that advertising needs brands more than the brands need advertising. A good product creates its own relationships

So says Marc Gobe, Chairman and CEO of Desgrippes Gobé New York, a brand design firm. He is the author of Emotional Branding and has just published his latest book, Brandjam. Barkley invited Mr. Gobe to speak a few years ago at the Creativity Symposium the agency holds each year. I still have my notes from his talk. A very sharp man.

Here's the Business Week article written by Mr. Gobe.
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Wednesday, January 24, 2007

Subliminal Advertising?

So, this guy was watching the Iron Chef and suddenly had a craving for McDonald's fries. Not really, but he did notice a red image on screen for a split second. Because he was recording the show he was able to rewind, slow it down and see the following:



What do you think? Was this intentional mind games at work or did someone in the control room accidentally hit the wrong button for a second?

I'm not sure myself, but nevertheless I'm craving those delicious fries.
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Sunday, November 05, 2006

If The Shoe Fits...

I work at an advertising agency. Now, for those who don't know, advertising agencies, in general, are much more lax about dress codes than, say, a bank. Some agencies require pants while other are okay with shorts from time to time. As a standard rule agency representatives dress up when meeting with clients. We generally strive to wear the appropriate level of attire to match what the client wears. Ties are tough to get any agency folk to wear, especially creatives. There has to be some wiggle room right? Banks on the other hand are notoriously tight on what is acceptable dress code

Earlier this week I had a meeting with a client. I skipped the jeans and wore slacks and dress shirt to match their corporate casual dress code. All was good. I was at their attire level and clothing differences were negated.

One the way back to the agency I noticed that my socks did not match. I had on one dark blue sock and one black sock. They were of the same pattern and because they both were very dark I was likely the only one to notice my error. I hope.

My mother once made an error like that, except it was with her shoes. The difference between what I did and what she did was that it was quite obvious that she was wearing two different colored shoes. While one was dark blue and one was black, you could easily tell that they were different colors. The other difference between what she did with her shoes and what I did with my socks was that while mine was accidental, hers was not.

It's not that she did it on purpose. Actually, she didn't do it all all. I did.

One day while home from college for the summer I noticed a pair of my mother's dress shoes on the stairs going up to her bedroom. I also noticed that inside each shoe was a circular dayglo yellow sticker. When I asked her what that was all about she told me that because it's so dark in the morning when she gets dressed that she decided to put stickers in her shoes to tell them apart from another pair that looked very similar, but was a different color. She had two pairs of shoes that were the same style and pattern. One was dark blue and one was black. She put the stickers in the blue pair.

Now, this seemed to be to be a very logical thing to do. After all, when you are getting dressed in the dark it can be hard to tell the difference between dark blue and black. You wouldn't want to make that mistake. Not with shoes. That would be dreadfully embarrassing. So naturally my first thought was that it would be hysterically funny to take one of the stickers out of the marked blue shoes and put it in the corresponding black shoe. So I did. I then set them together in her closet.

The next day she got dressed and went into work. I don't remember if she called home that afternoon from the office or if it was when she got home after work, but I sure did get an earful. I think what she said to me went something like "oooh! urrrgh! You! I, I, I'm gonna get you for this! Oooh! watch out mister! Paybacks! Oooh!" or something like that. In between the sounds of fury coming out of my mom were giggles and laughter. She seemed to alternate between laughing and thinking about ringing my neck. Mission accomplished.

Now, mom, if you are reading this, just know that I meant it all in good fun. And if you do try to get paybacks like you said you would at the time, just remember that if you leave this world before me I can always have the funeral home dress you in one blue shoe and one black one! There, that ought to make you think twice about paybacks!
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Sunday, October 22, 2006

Go Belt Someone Today

As I was driving home Friday afternoon and stopped at a red light, glanced over to my right and saw two women sitting in their car. What I noticed first about these women was that both of them were smoking. What I noticed next was that neither one was wearing a seat belt. I guess if you don't care about what smoking can do to you the flipside of that is that you likely wouldn't care what a seat belt can do for you either.

I took a quick look around. I checked the cars in my rear view mirror, looked to my left and looked up ahead. Two other people were driving without their seat belts on. I was a bit surprised to see four people not wearing their seat belts. That was weird. I was just about a mile from the house and decided to play a counting game to see how many people would I find were driving without their seat belts on. I anticipated that I would see one, maybe two other people maximum driving without seat belts. I was only about a mile from home after all.

The rules were simple. If could not see a belt drawn over the driver's left shoulder I would count that as one. I did not count passengers nor did I count when it was questionable. It had to be clear that the driver was not wearing a seat belt. Thankfully (?) those not wearing a seat belt were frequently hunched over the steering wheel while driving, thus making it easier to spot. I didn't count the passenger of the first car I saw, so the game began with three.

So how many did I count within a mile of the house? Twelve. I counted twelve people who were clearly not wearing seat belts. I would guess there were more, but I had to pay attention to my own driving and could only count when I was at a stop.

I've often heard that most accidents happen within a mile of home. I've also heard terrible accounts of lives lost that all have a simple connection... no seat belt. My roommate at prep school had been in a coma for several months due to an accident he was in. He wasn't wearing a seat belt and survived. He was lucky. His passenger, also not wearing a seat belt, was not as fortunate.

Here are some statistics I dug up from James Madison University:
  • one out of every five drivers will be involved in a traffic crash this year.
  • Motor vehicle crashes are the leading cause of death among people age 44 and younger and the number one cause of head and spinal cord injury.
  • Approximately 35,000 people die in motor vehicle crashes each year. About 50 percent (17,000) of these people could be saved if they wore their safety belts.
  • More than 90 percent of all motorists believe safety belts are good idea, but less than 14 percent actually use them.
  • For every one percent increase in safety belt use, 172 lives and close to $100 million in annual injury and death costs could be saved.
  • Safety belts when used properly reduce the number of serious traffic injuries by 50 percent and fatalities by 60-70 percent.

Go here if you want to read some more surprising stats.

I guess my point to this post is that you can educate people all you want, but they'll still do whatever they want even if they know it might cause harm to themselves. Here's a thought for preventing people from making a wrong choice for themselves when they get behind the wheel... why not make it impossible for a car to start without having the seat belt engaged? On second thought that would cause an uproar that the government is taking away freedom of choice and I'm sure someone would figure out a way around it anyway.

And the title? Back in the seventies there were some PSA's encouraging everyone to start wearing their seat belts. It had a very memorable, sing songy jingle "go belt someone today!" at the end of the spot as a friendly reminder that you can help each other remember to buckle up. I remember Kevin and Rod using it as an excuse to punch me in the arm. Two for flinching.

I never leave the driveway without my seat belt buckled. It may be annoying but I make sure my passengers do the same. If you don't wear a seat belt now, it's not too late to get into the habit. Go belt someone today.
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