Breaking News From The Snack Cake Aisle

As the former Marketing Manager for Dolly Madison I am saddened by this shelf talker I spotted at Price Chopper. As a kid who grew up a fan of the Vanilla Zinger and learned later that it is not Vanilla or Chocolate, but the Raspberry Zinger which is purchased most often, I am saddened.

Another brand bites the dust. More thoughts on this to come.

Breaking News From The Snack Cake Aisle

Why Advertisers Still Don't Get It

It's time to remember that advertising needs brands more than the brands need advertising. A good product creates its own relationships

So says Marc Gobe, Chairman and CEO of Desgrippes Gobé New York, a brand design firm. He is the author of Emotional Branding and has just published his latest book, Brandjam. Barkley invited Mr. Gobe to speak a few years ago at the Creativity Symposium the agency holds each year. I still have my notes from his talk. A very sharp man.

Here's the Business Week article written by Mr. Gobe.

Why Advertisers Still Don't Get It