Why Advertisers Still Don't Get It

It's time to remember that advertising needs brands more than the brands need advertising. A good product creates its own relationships

So says Marc Gobe, Chairman and CEO of Desgrippes Gobé New York, a brand design firm. He is the author of Emotional Branding and has just published his latest book, Brandjam. Barkley invited Mr. Gobe to speak a few years ago at the Creativity Symposium the agency holds each year. I still have my notes from his talk. A very sharp man.

Here's the Business Week article written by Mr. Gobe.

Why Advertisers Still Don't Get It